「玩物研究群」（Deep Play Reach Group，2004-）由政大新聞學系鍾蔚文教授主持，前身為「專家生手研究群」（Experts/Novices Reach Group，1993-2004），十七年來深耕不輟，為國內最歷久彌新的傳播研究群。以「玩物」承續「專家生手」，名稱的改變，回應日新月異的傳播環境，也象徵我們研究視角的與時俱進。
Deep Play Research Group (2004- ), formerly known as Experts/Novice Research Group (1993-2004), is chaired by Professor Chung Wei-Wen and established for nearly seventeen years, which is the most senior communication research group in Taiwan. From “Experts/Novice” to “Deep Play,” the evolution of the group title not only keeps up with the time, but also symbolizes the group’s progressive research perspectives.
Experts/Novice Research Group explores the characteristics of expert capacity, the structure and content of expert knowledge, as well as the new criteria for journalism. The group proposes the systematic researches by analyzing the nature of language activities and situational context.
On the basis, Deep Play Research Group further explores the digital tool and its use, as the core competence of human actors, and makes three drastic departures from previous researches. First, the concepts of materiality and affordance are applied to examine the interaction between human and tools. Second, practices embodied in the communication tools turn to be the research focus. Third, activity theory is employed as the analytic framework to analyze the relationship between tools and actors.
To the present stage, Deep Play Research Group has made the fourth departure: the nature of embodied experiences, which is the way of perceiving the world. With the advancement of communication technology, human behavior gradually turns from face-to-face interaction to digital-mediated activities. The interaction of human and media obviously becomes a contemporary significant communication research focus. Starting from here, we will truly realize the intricate meaning of communication and further develop the design of future media.
The research group members include: Prof. Wei-wen Chung, Associate Prof. Pai-lin Chen and Shun-hsiao Chen, Assistant Prof. Chin-chih Chiang and Feng-chih Cho, as well as many graduate and doctoral students. The group’s research interests include:
The published articles to name a few: